Thursday, August 20, 2009

Toronto, we really do love you...

Coors pulling B.C. billboards as frosty mugs from Toronto call new beer ads tasteless.

"colder than most people from Toronto."

The billboard, which was part of Molson Coors' "Colder than . . ." summer beer campaign, went largely unnoticed by anyone east of the Rockies until a Toronto newspaper carried a complaint from a Toronto resident who saw the ad while on vacation.

Within hours of the story, Molson Coors backtracked and cancelled the campaign after it received complaints from people who thought the ads offended residents of Canada's largest city.

Via Vancouver Sun

If only the ad was for a beer worth drinking.

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