Tuesday, December 11, 2007

The post office opens your mail and I hate advertising

I stumbled across a post by Scott Rosenberg about deep packet inspection. He likened the practice to a the post office reading your mail. It's not the perfect analogy, only because the post office would then also have to put RFID tags under your skin and monitor your every move and use that information to push targeted advertising at you.

Right now Rogers is using a kind of deep packet inspection to let users know when they near their bandwidth limit. Any bets on how long it's going to take for them to begin serving ads in the same way they serve bandwidth notices?

It's a new revenue stream that could make them a lot of money, but it's an invasive technology that scares the shit out of me. What the hell, the internet is loosing its cool.

Dear Advertising,
You ruin good television, good radio, and now you are ruining the internet.

Please don't, I like the internet. It's a lot like I thought radio was like before I learned that the different public broadcasters were the exception rather than the norm. I hated you for a long time when I learned that 99% of the radio out there is little more than a vehicle for advertising. I even hated radio its self a little when I worked there and realized how much more money and effort went into advertising than went into content - music included.

My hate turned to a mere dislike as I began to explore the internet, and you became a neighbour instead of an enemy. You could have commercial TV and radio (god what a sick, sick thing) and I could have my telnet, archie, and gopher. As that all changed to my ie and netscape, mozilla and safari, you began to creep in, and my hatred of you returned.

These days my hatred is back in full friggin force. You're trying to creep in to my conversations on Facebook, you change your colours like a chameleon depending on where I shop on-line, and you pose as real people with real blogs when all you are is goddamn commissioned lies.

Advertising, I hate you and I want you to leave me alone.


Michael Boronowski

Someday I swear I'm going to snap and move to a little cabin in the arctic, then someone is going to start experimenting with monetizing the channel that is my trap line.

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